This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage.

A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts.

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can't do, both now and until there's a federal law.

VIZIO's Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).

A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV's Alan Wolk explains more on its role in TV.

Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it.

iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.

SNL's 45th season just wrapped up with the third episode of its revamped "at home" comedy sketch show. A look at advertiser trends over the course of the season...

The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.)

A look at viewership and advertising trends for "Celebrity IOU," HGTV’s latest feel-good hit, using insights from Inscape and iSpot.

Download the new Special Report on addressable TV advertising from Tom Morgan and TV[R]EV