Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.

How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

TV[R]EV's newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.

This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage.

A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts.

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can't do, both now and until there's a federal law.

VIZIO's Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).

A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV's Alan Wolk explains more on its role in TV.

Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it.

iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.