The Future Of Television. Dissected Daily.
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO's Inscape to examine viewership and advertising trends for the Wednesday night shows.
Gamut Explains How Unified Measurement Works
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS
As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.
The Revisionists: How VIZIO Is Changing What It Means To Be A Hardware Manufacturer
“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.
Week In Review: Google Unveils Latest TV Domination Plan, AMC+ Goes Indie
The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+'s rollout on Amazon matters
How Addressable TV Is Transforming The Ad Industry
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.
New TV[R]EV Special Report: TV In The FAST Lane
TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.
How OpenAP's Ad Attribution Solution Can Enable The TV Industry
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.
VIZIO Discusses the Benefits of Direct-to-Device
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.
AdLedger Explains CryptoRTB
Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.
VIZIO Shares What the Future of MVPDs Look Like
What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.
How is the TV Industry Transacting on iSpot as a Currency?
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
Scott Cunningham on the Future for Local Advertising Across OTT and CTV
Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.
Why Connected TV Needs Pod Bidding: Q&A with Beachfront
Beachfront's Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.