Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.

Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video.

At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.

Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future.

At the Brand Innovators Media Buying Summit, we spoke with Petco's Jay Altschuler about the innovative ways Petco is using data.

As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.

At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January?

In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.

Award season is highlighting the fact that everyone's just watching what they want at this point, whether that's live or on-demand.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

A critical look at the case for and against advertising during the Super Bowl.

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.

You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.

Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.