Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.

MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.

Smart TV/CTV merges the best of TV and digital to deliver a better consumer experience. Advertisers/Players should too.

After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.

Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.

TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.

IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.

LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.

Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.

Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.

The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.

Just in time for the NewFronts, Evan Shapiro’s latest infographic explains the value of CTV

Download TVREV’s newest special report that shows how smart TV OEMs are helping advertisers to succeed.

TV advertising has a place — the thinking goes — but it’s no Instagram.

Freevee is where Amazon gets to use all that data to sell ads and why they’re probably hoping no one will notice.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.

Xandr’s Head of Research, Peter Doe shares his expectations for the TV Data Initiative

A recent Neiman Marcus campaign powered by MadHive shows the promise of pairing QR codes with CTV ads.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.