Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.

VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”

The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.

In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.

Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.

Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.

Tony Marlow kicks off our Innovator Spotlight series, interviews from our new report FASTs Are The New Cable, Part 2: Advertising.

TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.

Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.

Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.

Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.

TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.

Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.

Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.

Download Innovid’s insightful new guide on how CPG brands are using CTV to get a leg up on the competition.

Connected TV is beckoning to advertising with big screens, more impactful ads, and deep audience targeting. But Needham analyst Laura Martin suggests new data showing people mostly watch CTV shows with others has big implications for the burgeoning industry.

SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.

Is Apple TV+ finally ready to act like a real streaming service, moving toward making money and paying its own way? Price hikes and more ads, maybe even an ad-supported tier, suggest Apple’s little project is growing up.

Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.