The Future Of Television. Dissected Daily.
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl
Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad
Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
Likeability Matters
Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.
New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
Why LG Ad Solutions Is Promoting A “Direct To Glass” Strategy
Tony Marlow kicks off our Innovator Spotlight series, interviews from our new report FASTs Are The New Cable, Part 2: Advertising.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model
Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
The Secret Behind Kids and Family TV Programming on CTV
TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.