The Future Of Television. Dissected Daily.
AdOmni Looks To Add In-Home Video Streaming To Out-Of-Home Buying
Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.
Disney Brings More Ad Magic To CES
Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.
Digital Giant Amazon Elbows Deeper Into TV’s Upfront, Signaling Market Remains Vital
The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.
From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification
Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
How One Ad Agency Is Implementing AI to Drive CTV Conversions
Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.
An Amazon Vs. Temu Black Friday?
Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.
Flashtalking By Mediaocean’s Grant Parker On The Innovid Merger And The Future Of Ad Tech
In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.
Ventura: The Trade Desk’s Big Leap… Into What, Exactly?
The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
Why Advertisers Like Retail Media
In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?
Retail Media Is Moving Offsite - The Question Is Where?
By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.
Data: Netflix Beats Other Streamers for Content Appeal
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
Has Pinterest Missed The Retail Media Boat?
Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.
Mapping Billions Of Political Impressions In Our New TV Vs. Creator World
Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:
Is Amazon’s Ad Business Slowing?
Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.
Meet Vibe.co CEO Arthur Querou
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.
CTV Political Ad Trends Ahead of the 2024 Election
Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.
A Reality Check On Shoppable TV
The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.