Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.

A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.

In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.

As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.

Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.

Fox News may have its Tucker Carlson replacement already, if you start looking at the data.