This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.

NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.

iSpot Founder & CEO Sean Muller details why his company acquired 605 today.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

Disney and Charter are locked in an impasse that could reshape the cable TV and sports industries. But one analyst suggests Disney needs to give in, and figure out a new cable paradigm, because it needs the money, and fast.

This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.

Niche streaming services can find a way to survive amid ever-expanding competition, but they need to be smart about it, a panel of industry analysts said this week. It won’t be easy, but maybe even more challenging for the biggest streaming companies.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

As the writer and actor strikes grind on, the industry they’re working for continues to shift dramatically toward streaming, as shown by a string of new studies. By the time strikers return, the industry could be radically different.

CPG gets in on the potential sales benefits of CTV, with Vizio Ads

Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.

This week on TVREV, same data with different insights, and a summary of articles from across the industry.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.