The Future Of Television. Dissected Daily.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This week’s TVREV highlights, and more news across the industry.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
Hot List: Situations and Predictions
This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.
Bashing TikTok: Sponsored By TikTok
TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Premion's Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming
Premion’s President, Tom Cox explains how TEGNA and other local broadcasters are embracing the shift to streaming from their product and tech stacks on out.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Our Newest Report Explains Why Streaming Is Local TV's New Frontier
NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.
Why iSpot Acquired 605
iSpot Founder & CEO Sean Muller details why his company acquired 605 today.
Madhive's Jon Kaplan On Its Quest To Make Advertising More Insightful And Engaging
In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
Should Disney “Cave” To Charter, Maximizing Revenue In Streaming Transition?
Disney and Charter are locked in an impasse that could reshape the cable TV and sports industries. But one analyst suggests Disney needs to give in, and figure out a new cable paradigm, because it needs the money, and fast.
Hot List: Labor Day + Right’s Fights
This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.
How Can Niche Streaming Services Survive? Four Top Analysts Have Some Ideas
Niche streaming services can find a way to survive amid ever-expanding competition, but they need to be smart about it, a panel of industry analysts said this week. It won’t be easy, but maybe even more challenging for the biggest streaming companies.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
While Strikers Walk, The Issues They’re Fighting Are Only Getting Bigger
As the writer and actor strikes grind on, the industry they’re working for continues to shift dramatically toward streaming, as shown by a string of new studies. By the time strikers return, the industry could be radically different.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
Hot List: Numbers Is Hard, It's All About The People
This week on TVREV, same data with different insights, and a summary of articles from across the industry.