The Future Of Television. Dissected Daily.
ID5, And How The Cookie Crumbles
Mike Shields digs into the new cookie-less “solution”, ID5.
iSpot Upfronts Report Reveals a Measure of Advertiser Optimism
27% of surveyed execs expect to invest more money in the upfronts than they did last year.
Nick Troiano On How Buying AdTheorent Advances Cadent's Omnichannel Ambitions
Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.
Everything Shoppable Everywhere, All At Once
Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
There's Only One Person To Blame For This MFA Mess - The CMO
In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.
Streamlining Contextual Targeting: Richie Hyden Explains How IRIS TV's CTV Deal Library Is Changing The Game
How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
The Super Bowl Reminds Us That ‘The Old School Way’ Works
OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
Gain All The Reach Extension Benefits, Without The Red Flags
How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.
Once More Into The Breach: Our Fearless Predictions For 2024
Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.
The Year Behind: How Our 2023 Fearless Predictions Panned Out
How did our 2023 predictions pan out? Alan Wolk takes a quick look back.
VIZIO Data Shows How Home Screen Activations Drive Engagement
A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
Hot List: Challah-Day Season Is Here
This week’s TVREV highlights, and more news across the industry.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Hot List: Candid & Profound
This week’s TVREV highlights, and more news across the industry.
Democratizing CTV Ad Buying
Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.