Teads' Charles Lucterhand provides some best practices for navigating the fragmented CTV ecosystem

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.

Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…

This excerpt from our new report explains why controlling the TV OS has become so critical.

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

Mike Shields digs into the new cookie-less “solution”, ID5.

27% of surveyed execs expect to invest more money in the upfronts than they did last year.

Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.

Data from Madhive shows how CTV political advertising is already off and running in 2024.

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

This week’s TVREV highlights, and more news across the industry.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.