Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

Costco joins the retail media frenzy with powerful new ad network.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Teads' Charles Lucterhand provides some best practices for navigating the fragmented CTV ecosystem

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.

Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…

This excerpt from our new report explains why controlling the TV OS has become so critical.

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.