The Future Of Television. Dissected Daily.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
The Pressure Is On Retail Media To Grow Up
The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.
TikTok Wants To Go Live This Christmas
The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.
Amazon’s Upfront Haul Vs. TV’s Ad Contraction
Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.
Retail Media’s Growing Clout Isn’t Making Everyone Happy
The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.
Retail Media Networks Learn the Power Of Ad Sales Leverage
Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.
Retail Media Has To Slow Down Sometime, Right?
Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.
CPG Advertisers Risk Missing Out If Ignoring LGBTQ+ Support
Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.
The People Vs. Google, And The Shoppers Who May Win
Mike Shields takes on the People vs. Google in his latest column for TVREV.
Target Shows How Advertising Is Coming Full Circle For Retailers
Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.
As Walmart Goes, So Does The Ad Economy?
Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.
Teads CMO Explains TV Strategy To A Teenager
Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.
Could Amazon’s Ad Business Become An FTC Target?
In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.
Publishers Need Retail Media Networks’ Help
Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.
Here Comes The Creator Agency Shopping Spree
Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.
How KERV Interactive Trained Their AI To React Like A Human
From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.
Is CTV Not As Great As We Thought?
If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.
Big 4 Networks Show Significant Primetime Ad Reach Boost In H1
Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.
Where Are The Chinese Retail Media Networks?
Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?
The Inefficiency Of Selling Linear and Streaming TV Separately
Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.