Much of the recent drama about cable news is focused on ratings, a concept much of the industry now regards as quaint. Is that a signal of end times or something else?

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.

Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.

Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.