Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.

GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.

With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.

IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”

NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

VIZIO’s case study measured the impact of three different Home Screen activations across multiple advertiser categories in delivering against brand KPIs.

The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.

Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.