The Future Of Television. Dissected Daily.
Streaming’s Latest Balancing Act: New Releases Vs. Old Favorites
While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.
With League Championship Games, MLB Increases TV Viewership Share
MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
Netflix Tops Video Streamers for September Earned Media Value
But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.
Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board
“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.
Netflix's Declining Supply Share Is A Sign Of Streaming's Changing Dynamics
The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.
College Football, MLB See Week-Over-Week Gains for TV Viewership Share
Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.
Redefining Broadcast Monitoring In An Age Of Diginets And vMVPDs
CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This week’s TVREV highlights, and more news across the industry.
Measurement Wars Heat Up, Roku Gains A Beachhead In Britain
How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.
From Scorsese To Swift: The Films Set To Dominate The End Of 2023
Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.
MLB Slides Into Third Place for Most-Watched TV Programming
Games captured 2.66% of all live, linear minutes watched, per Inscape.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
Ryder Cup, ‘AGT’ Break Into Top Ten Most-Watched TV Programs
But of course football remained at the top of the ranking, per Inscape data.
Hot List: Situations and Predictions
This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.
Bashing TikTok: Sponsored By TikTok
TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.
Surprise, Surprise: Football Dominates Weekly TV Watch-Time
NFL and college football were both miles ahead of anything else on TV last week, according to Inscape’s latest rankings
Breaking Down Barriers: Amagi’s Srini KA Discusses The Transformation Of Local News In The Age Of FAST
In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.