Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.

Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.

Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.

Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.

Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

Meanwhile, multiple news programs made week-over-week gains, per Inscape.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.