As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Combined, NFL and college football games accounted for over 13% of all minutes watched last week, per Inscape.

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.

Across various networks, coverage of the RNC captured a combined viewership share of 2.96%, per Inscape.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.