Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Details are coming out around the Venu streaming service, which also creates more questions.

Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

This excerpt from our new report explains why controlling the TV OS has become so critical.

CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month

Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.

In this Q&A from our new report on The TV OS Wars, ZEASN’s Ronny Lutzi lays out the case for independent operating systems.