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The Future Of Television. Dissected Daily.
Magnite Study Says YouTube Is Still Not TV, Especially When It Comes To Ad Performance
Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.
‘Suits: LA’ Owes Its Existence to ‘Suits’ Becoming a Transformative Streaming Success
Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA.
BEST Channels: The Killer App That Could Finally Fulfill NextGen TV’s Promise
“BEST” channels could be the breakthrough that finally makes NextGen TV a legitimate value proposition for consumers.
New Gracenote Data Shows Shift Of Sports To Streaming
“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.
Madhive Strikes Deal With Polk To Drive More Local Auto Ad Business
“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.
Disney Widens Lead Among Media Distributors In January With Push From College Football Playoffs
Holiday movie viewing dropped 22% in the post-Christmas season.
How TripleLift Is Shaping The Future Of CTV Advertising
TVREV recently caught up with TripleLift GM of CTV Andrew King to talk about what he’s excited for in 2025 and what he likes about TripleLift.
Hot List: Cutting Through The Hype
TVREV originals this week from analysts who tell it like it is.
Netflix's Original Film Problem: More Movies, Less Demand
Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.
As YouTube Strives To Be TV, News Eyes YouTube Audiences
TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.
What The ESPN-MLB Divorce Says About TV Sports Rights
ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).
TV Advertising Under Attack, “Landman” Is The New “Fire Country”
Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.
StreamLayer's John Ganschow On Why Live Sports Monetization Needs A Better Playbook
StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.
Loosening Local TV Ownership Rules Risks Eroding Competition & Diversity
A looming legal battle next month pits broadcasters seeking deregulation against public interest groups advocating for competition and diversity in local media markets.
The Currency Race Is Just Starting, Says Comscore’s Frank Friedman
“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says
Broadcast, Cable Score Share Gains In January, Nielsen Says
Football, news, New Year’s Eve programming cut into streaming’s lead
Hot List: Irony is the New Green
Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.
YouTube Still Isn’t TV, Tubi Is The Super Bowl MVP
Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.
For Now, Sports’ TV Approach Needs Both Linear and Streaming
Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…
In A Complicated World, Distributors Want To Change The Way We Talk About TV
The idea is to align terms like streaming, traditional and multiscreen TV to make buying legacy media easier for media buyers