Hot List: On Women, Outcomes And Spring In TV Land
"Normal is not something to aspire to, it's something to get away from." - Jodie Foster
As March comes to an end and Spring starts to answer the silent prayers of cold Americans; the TV industry is also finding ways to bloom once more.
To wit, Alan Wolk’s must read explores how Apple sprinkling billion$ in promotional seeds could expand its TV orchard.
Jon Lafayette drops three TVREV News originals: looking at how iSpot’s ability to deliver outcome measurement at scale for networks could portend a future currency based on impact over impressions; covers analysts’ expected growth of streaming ad dollars (at the expense of cable) and provides context for the latest IAB report on AI and advertising.
Tim Hanlon’s Proximity blows cold air on the hot prospects of broadcast de-regulation.
Meanwhile, the sun is rising on streaming in MENA (N. Africa and Middle East) says Yann Colléter in our latest issue of Marconi.
TVREV and The Measure finish up a special series for Women’s History Month with insights
Eleanor Semeraro uses Truthset data to show how bad marketers are at finding mothers
Casey Greene looks at how Women’s viewing habits factor into the streaming wars using exclusive data from MX8Labs
Alan Wolk explore how brands can keep up now that women’s sports is booming
John Cassillo has proof that the growth in Women’s College hoops viewing continues past Caitlin Clark and tells us what else NCAA viewers are watching.
"Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. 'Here, open it, it's perfect. You'll love it.' Opportunities -- the good ones -- are messy, confusing and hard to recognize. They're risky. They challenge you." ~ Susan Wojcicki
