The Future Of Television. Dissected Daily.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This week’s TVREV highlights, and more news across the industry.
Household Identity Study Reveals Marketing Waste, Opportunities For Improvement
A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.
What Do Cookies Have To Do With TV? Truthset’s Chip Russo Explains It to a Teenager
After the Truthset panel, We met with Chip Russo, the President and Chief Revenue Officer at Truthset, on the Experian yacht, and he explained to us what his company does, how they work, and about… cookies?
You Want The Truth?
Q3 data from the Truthset Data Collective shows how common inaccuracies are for data points like DMA, military status and more.
In Big Data, It’s Hard To Tell Who’s Home
Truthset found that family data is often incorrect within big data sets.
Missing The Mark With Hispanic Consumers
Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.