The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.

Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.

Previously, Nielsen said its out-of-home measurement covered 60% of the country

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

This week’s TVREV highlights, and more news across the industry.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.

In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.

Xandr’s Head of Research, Peter Doe shares his expectations for the TV Data Initiative

Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.