Data: Netflix Beats Other Streamers for Content Appeal

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Eleanor Semeraro 9/27/24 Eleanor Semeraro 9/27/24

Among Subscription Streamers, Disney+ Stands Out for Viewer Ad Recall

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Eleanor Semeraro 9/16/24 Eleanor Semeraro 9/16/24

Annoying Vs. Entertaining: Ad Experiences On FASTs

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

Eleanor Semeraro 8/29/24 Eleanor Semeraro 8/29/24

Streaming Insights: Viewer Experience, Preferred Content and More

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.