Just in time for the NewFronts we have the final installment of our three-part series on the Emerging Smart TV Ecosystem, Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem.

The first report, The Emerging Smart TV Ecosystem looked at why the smart TV OEMs have become such important players in today’s TV universe and why having their own programming, advertising and data is such an important factor in their success.

The second report, Getting Granular: Why ACR Data Is Winning The TV Measurement Game, looked at the value of ACR data from smart TVs, why it has become the centerpiece of currency-grade TV measurement systems these days and the value of being able to measure both streaming and linear viewing from the same household/

This latest report recaps and updates the findings from the first two reports and offers a glossary of sorts of common terminology used in the CTV space. 

You’ll also find case studies on how LG Ads Solutions helped a major streaming service drive app downloads, how Samsung Ads helped drive winter tourism in Michigan, and how VIZIO Ads’ Household Connect solution helped a cable TV channel reach viewers both on and off the VIZIO platform to drive tune-in for an important season premier.

(Key to all stories is the fact that these services own their own hardware and software.)

Finally you’ll find exclusive one-on-one interviews with three key industry leaders: VIZIO’s Oz Lang, Samsung’s Justin Evans and LG Ads Solutions’ Serge Matta.

Thanks to the generosity of our three sponsors, we’re able to offer this report to you absolutely free.

Download your copy today.