
The Future Of Television. Dissected Daily.
From Hardware To Home Screen: How VIZIO’s Platform Strategy Is Powering The Future Of CTV
VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.
Speedvision FAST Channel Vrooms Onto Vizio Smart TVs
Auto-focused channel is steering into demand for sports-adjacent content.
Hot List: Follow The Money, Use The Data, Save Democracy?
This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.
Hot List: TVREV Originals, What’s New in New Fronts, More
Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.
Netflix’s New Interface, The NewFronts Become The OEM Fronts
Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts
Hot List: TV’s Season to Rise Again
As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.
Hot List: Is TV Learning To Ride Again?
Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals
Inscape, TVision to Examine Personified Cross-Platform Viewing with Extended Pact
Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.
Ventura: The Trade Desk’s Big Leap… Into What, Exactly?
The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
VIZIO, Comscore And The Value Of Cooperation, SMB-TV Rules AWNY
Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.
Fall Sports Highlight Consolidation Needs For Streaming Consumers
VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.
VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV
Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
Netflix Keeps Veering Mainstream, VIZIO’s FAST Success
There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.
Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product
Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.