IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.

How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.

In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.

Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.

This week’s TVREV highlights, and more news across the industry.

This week’s TVREV highlights, and more news across the industry.

Field Garthwaite of IRIS.TV explains the IRIS ID to Rio

GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.

IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”

TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.

Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.

TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.

TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.

2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.