Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.

A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.

Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of "Binging With Babish," a unique show that blends cooking with TV and film.

The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall.

Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid "pay and spray" as you sign them up.

Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about "Influence 2.0," what it means for brands and advertising, and his new book, "Life Scale," and how we need to rewire our approach to all our digital distractions.