The Future Of Television. Dissected Daily.
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”
The Secret Behind Kids and Family TV Programming on CTV
TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
