VIZIO's Approach to the FASTs Market

Advertising
Written By Alan Wolk

As part of TV[R]EV's Special Report on the FASTs (free ad-supported streaming TV services), we sat down with Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.

Want to learn more about VIZIO's approach, the future of addressable TV, direct-to-device advertising and data-powered insights? Check out VIZIO's Beyond the Glass event, which concludes today, Nov. 12.

"We always go consumer first and for us we want consumers to be able to purchase a VIZIO television, take it out of the box, connect it to the Internet, and have free TV or free channel options available to them right on the platform. They'll always have the option of subscribing to a service or purchasing more content but we want to have a whole slew of different categories of free channels available for the consumers."

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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