REPORTS

Quarterly reports, bespoke white papers and deep dives to guide the industry.

LATEST

TVREV Reports

Samsung Ads: Streaming's Loyalty Crisis
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Mediaocean's 2024 H2 Market Report
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Political Advertising on CTV 2024
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Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024
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The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences
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Viewing Starts with Streaming: The Rule of 40 Evolved
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Commercials & Classrooms: TV’s Impact on Back-to-School Shopping
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LG Ad Solutions' The Big Shift: Wave III
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TV’s OS Wars: The Battle For Interface Dominance. Part 1
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Samsung Ads: Engaging Gamers. Understanding their TV Behavior Q1 2024
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Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition
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Stadium to Screen: Streaming Live Sports in 2024 – UK Edition
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Stadium to Screen: Streaming Live Sports in 2024
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LG Ad Solutions' The Shoppable TV Report: 2024 and Beyond
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Mediaocean's 2024 Advertising Outlook Report
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Samsung Ads: Decoding FAST
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Revolutionizing Relevance: How AI Is Changing The Game For Contextual Targeting in CTV
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Grow Your Business With TVREV
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It’s All Personal A Study On Consumer Attitudes Towards Data Collection & Usage
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Driving Viewer Attention and Brand Metrics in CTV Advertising
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From GOING Shopping to ALWAYS Shopping. AiBUY's Report On E-Commerce Now
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Local TV: Perils & Promise In The Age Of Streaming
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Samsung Ads: Spotlight On Churn
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LG Ad Solutions: How We Watch: Trends In TV Habits
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LG Ad Solutions Direct-to-Glass Playbook
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Magnite Research: Streaming Continues To Surge
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Case Study: Geo-Targeted VIZIO Campaign Improves Awareness for Utility Company
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Samsung Streaming Segments
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Innovid Global CTV & Creative Insights
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The Big Shift: Wave II
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Streaming In Flux
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Americans At The Movies
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The Future of Converged TV is Now
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Good Sports
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2023: Media's Year Of Living Dangerously
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FASTs Are The New Cable, Part 2: Advertising
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CTV Takes Center Stage. A Global Benchmark Report from Innovid
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Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them
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Into The FAST Lane: 5 Essential Tactics For Starting A FAST Channel
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Add To Cart. Innovid's CPG Guide To CTV
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How Kids and Family Streaming Content Helps CTV Advertisers Combat Transparency Challenges
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Political Ads In Streaming: How Local And CTV Innovations Are Changing The Game
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FASTs Are The New Cable, Part 1: The Ecosystem
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Samsung Ads Behind The Screens: Gamers In The Age Of Streaming
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The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
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Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem
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Conviva's State of Streaming Content Discovery 2021
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The Streaming Index from Samsung Ads
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Mediaocean 2021 Market Report and 2022 Outlook
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Getting Granular: Why ACR Data Is Winning The TV Measurement Game
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The Converged Future of TV + Video
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The Emerging Smart TV Ecosystem
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TV in the FAST Lane
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Brand Innovators 2021 : Media Buying Insights
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Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms
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How Brands and Publishers Aim to Capture Billions in Social Video Dollars
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Addressable TV Reach: A Special Report From TVREV and iSpot
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The State of Smart TV Advertising
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The Quest For Universal Addressable Ready
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The State of Addressable Advertising
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Local OTT: What You Need to Know
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The State of Smart TV: How ACR Works and Why You Should Care
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OTT Advertising: Cutting Through the Confusion to Understand the New Frontier
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Blockchain & Advertising, An Ad Ledger Collaboration
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