"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."

Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.

Hannity's been creating a stir, and advertisers are moving away from his program -- according to data from iSpot.tv -- in recent weeks.