
The Future Of Television. Dissected Daily.
The Ad Server Is Playing A Leading Role At Magnite
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
From Hardware To Home Screen: How VIZIO’s Platform Strategy Is Powering The Future Of CTV
VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.
Losing the Colbert Rapport
The cancellation of Colbert is hard to math. Especially when you consider the cost of building loyal audiences these days.
Programmatic Is Finally Coming To Pause Ads
Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Unifying TV Ad Measurement Across Platforms
iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.
Multicultural Marketing In The Streaming Era
During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.
Hollis Guerra on Building Advance Women: From Slack Channel to Global Community
Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.
Why B2B Marketers Are Turning To CTV
In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.
Programmatic Strategy Paying Off For DirecTV After Focus Shifts To Streaming
Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.
Anoki Integrates With Magnite While Seedtag Adds Neuroscience To Find Emotional Connections
Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports
I’m Buying! The Beverage Industry Boosts Spending On TV Advertising, iSpot Report Finds
Booze marketers see streaming as an increasingly important channel.
Something’s New, Something’s Old At The Warner Bros. Discovery Upfront
Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you
The Head And The Heart: How B2B Brands Finally Found A Reason To Love CTV
Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.
Want Results to Jump? Leap Media’s Trademarked Long-Form Syndication Gains Altitude
Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.
At The NewFronts, More Talk Of Predictive Advertising, AI, Scale And Outcomes
54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says
Comscore’s Rachel Gantz On Why Programmatic Needs A Quality Filter
Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.
Not Dead Yet: Ad Spending On Linear TV Up Despite Decline In Impressions, iSpot Q1 Report Says
Streaming’s share of impressions rises to 14%
At NewFronts And Upfronts, Keep An Eye On How Tech Is Dominating the Ad World
The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.