Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”

Would TV Everywhere apps have saved the industry from the mess it’s in today?

Investors beat up Netflix’s latest earnings announcement, sending shares down 11%. But even with less-than-expected revenues in the quarter, the streaming giant signaled that its big money-generating moves are already beginning to pay off.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.

A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.

Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.

A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.