Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.

How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.

How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”

Would TV Everywhere apps have saved the industry from the mess it’s in today?

Investors beat up Netflix’s latest earnings announcement, sending shares down 11%. But even with less-than-expected revenues in the quarter, the streaming giant signaled that its big money-generating moves are already beginning to pay off.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.

A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.