Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.

How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.

How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”