The Future Of Television. Dissected Daily.

Mike Shields 3/17/24 Mike Shields 3/17/24

There's Only One Person To Blame For This MFA Mess - The CMO

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

Alan Wolk 3/12/24 Alan Wolk 3/12/24

Streamlining Contextual Targeting: Richie Hyden Explains How IRIS TV's CTV Deal Library Is Changing The Game

How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.

Jeff Fagel 3/8/24 Jeff Fagel 3/8/24

Political Ads Are Streaming Into America

Data from Madhive shows how CTV political advertising is already off and running in 2024.

Jonathan Moffie 2/12/24 Jonathan Moffie 2/12/24

The Super Bowl Reminds Us That ‘The Old School Way’ Works

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

Lorenzo Chiodo 2/1/24 Lorenzo Chiodo 2/1/24

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Jason Damata 1/6/24 Jason Damata 1/6/24

Hot List: 2024 Is Gonna Be Sick! Starting With CES

This week’s TVREV highlights, and more news across the industry.

Travis Hockersmith 1/4/24 Travis Hockersmith 1/4/24

Gain All The Reach Extension Benefits, Without The Red Flags

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

Alan Wolk 12/31/23 Alan Wolk 12/31/23

Once More Into The Breach: Our Fearless Predictions For 2024

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

Alan Wolk 12/28/23 Alan Wolk 12/28/23

The Year Behind: How Our 2023 Fearless Predictions Panned Out

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

Antony Bruno 12/19/23 Antony Bruno 12/19/23

VIZIO Data Shows How Home Screen Activations Drive Engagement

A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.

Jason Damata 12/16/23 Jason Damata 12/16/23

Hot List: Privacy, Transparency and Truth

This week’s TVREV highlights, and more news across the industry.

TVREV 12/9/23 TVREV 12/9/23

Hot List: Challah-Day Season Is Here

This week’s TVREV highlights, and more news across the industry.

Alan Wolk 12/4/23 Alan Wolk 12/4/23

From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying

Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.

TVREV 12/2/23 TVREV 12/2/23

Hot List: Candid & Profound

This week’s TVREV highlights, and more news across the industry.

Jonathan Moffie 11/27/23 Jonathan Moffie 11/27/23

Democratizing CTV Ad Buying

Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.