Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

Booze marketers see streaming as an increasingly important channel.

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Streaming’s share of impressions rises to 14%

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

In-house ad-tech platform providing flexibility, targeting, measurement and new commercial formats

One of the many changes that Connected TV brought about is that it democratized television advertising.

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.