MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.

Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.

The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.