So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”

Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Games captured 1.17% of all live, linear minutes watched last week, per Inscape.

Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.

The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.