The Future Of Television. Dissected Daily.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Max Gets Sporty, The JIC Gets Inclusive
Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.
From the Gridiron To The Big Screen: The High Stakes Game Of Resource Allocation
Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.
With Zelenskyy Interview, ‘60 Minutes’ Cracks Top 25 Most-Watched Programs
Inscape data reveals the episode captured a 0.37% viewership share for Sept. 11-17, 2023.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Why iSpot Acquired 605
iSpot Founder & CEO Sean Muller details why his company acquired 605 today.
Football, U.S. Open Lead for TV Watch-Time
NFL RedZone breaks into top ten programs as football fans flock to TV, per Inscape.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
Decoding TV Demand: Which Genres Rely on Mega Hits and Which Spread the Love?
Brandon Katz dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.
Data: Streaming Has Taken the TV Remote and Powered a FAST Change
An analysis from Inscape shows that streaming is the preferred choice over cable/satellite as the top TV viewing source for U.S. households, helping power FAST growth.
College Football Crushes TV Watch-Time
The NFL’s hiatus week cleared the way for college football to score big on TV, with the U.S. Open in a distant second for viewership share, per Inscape.
Hot List: Labor Day + Right’s Fights
This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.
Scripps Tries Pushing Antenna Use, The VAB Is Beefing With Nielsen
Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.
Betting TV Advertising Expanding Reach Beyond Sports Audiences
Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.
TV Viewership Data: Sports Season Is Officially Here
Five of last week’s top ten programs by watch-time were sports-related, per Inscape.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
Data: YouTube’s Getting Even Longer On Short Videos
As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads
Little League World Series Is No. 2 Most-Watched TV Program Last Week
NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.
Hot List: Numbers Is Hard, It's All About The People
This week on TVREV, same data with different insights, and a summary of articles from across the industry.