2025 Upfronts: The Year Data Became The Product (Finally)

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Alan Wolk 5/12/25 Alan Wolk 5/12/25

The Head And The Heart: How B2B Brands Finally Found A Reason To Love CTV

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Alan Wolk 5/7/25 Alan Wolk 5/7/25

Comscore’s Rachel Gantz On Why Programmatic Needs A Quality Filter

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Alan Wolk 4/28/25 Alan Wolk 4/28/25

The Future Of TV Measurement Is Looking Rather Emotional

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

Jon Lafayette 4/28/25 Jon Lafayette 4/28/25

Truthset Comes Up With AAA Idea For Rating Data Quality

“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley

John Cassillo 4/22/25 John Cassillo 4/22/25

What If The NHL Just Embraces Being Post-Cable TV?

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

John Cassillo 4/18/25 John Cassillo 4/18/25

March Mayhem Creates Impressive Month For TV News Views

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.