Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.

Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.

Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.

TVREV is going to be all over the world this fall: Amsterdam, Berlin, Cannes, Los Angeles, Munich, New York, Seoul and Tokyo. Come check us out.

Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.

Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.

Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.

As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.

In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.