Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.

Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.

As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.

In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.

In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.

In the first of a series of wide-ranging interviews with industry icons, Justin Lebbon sits down with Disney’s Rita Ferro in Cannes to discuss everything from ESPN to bundling to the future of linear.

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..

In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.