
The Future Of Television. Dissected Daily.
Microvideo Apps Keep Raking It In, Chat Stumbles And People Notice
Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide
The Rise Of Feudal Media, AI Panic Grips Publishers
The rise of feudal media means audiences are more isolated and harder to find. Plus publishers panic as AI sets out to decimate search.
The Upcoming Fiction Revolution, Linda Leaves
Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Leading Through Transformation: How Marketcast’s Amy Fenton Builds Teams For The Future
Marketecture Media’s Jeremy Bloom recently sat down with Marketcast’s Amy Fenton to discuss her leadership approach, Marketcast’s entertainment roots, and how the company is evolving to meet the demands of an AI-driven ad world.
Why Interoperability And Transparency Are The Real Currency In Ad Tech
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.
At Cannes, “Fragmentation” Is The New Normal
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.
FASTs Need A Reset, Google Rolls Out AI Agents
A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)
Hot List Originals: On Google and How AI is Eating TV
This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.
AI Is Eating TV, Powered By Google
Google’s AI ambitions just took TV by storm with the launch of Veo 3 , the generative video production platform.
YouTube Dominates The Television Set, Oregon’s Privacy Alarm
12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.
What To Watch For During Events Season, Max Cracks Down On Password Sharing
Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.
A Flock Of Black Swans: What Could Blindside The OTT Industry In 2025–26?
VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.
Beyond Platforms: Unlocking Value At The Intersection Of Linear And Connected TV
TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.
Hot List: Tariffic Articles from TV Land
This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.
The Calm Before The Storm, The Absurdity Of Social Video Measurement
If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.
AI And The Inevitable Triumph Of “Good Enough”
AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?
Hot List: Is TV Learning To Ride Again?
Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals
What Happens In CTV: What To Expect In 2025
Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.
How One Ad Agency Is Implementing AI to Drive CTV Conversions
Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.