The Future Of Television. Dissected Daily.
NFL's Next Media Rights Deal Can Define League, Network Futures
The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
How Did Streaming Video Services Fare In TV[R]EV's 2020 Report Card?
In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev's report card?
What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?
Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
Influencer Spotlight: The Space Gal
Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.
Roku Acts Like Streaming TV’s Bouncer. Can That Last?
Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)
Fall 2020 Wrap-Up Report: Viewership Trends via Inscape
In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.
VIZIO Explains SmartCast
VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen's new measurement systems are going to let advertisers feel good about streaming.
Disney Investor Day Shows Path to Put All Content Under One Umbrella
Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.
Beachfront: Programmatic Delivers Revenue Automation That Augments TV Ad Sales
Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
New Special Report: Fall TV Viewership Trends
Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.
TV In Transition
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.
ESPN's Business Doesn't Work as a TV App Only... Yet
ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.
Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner's movie-window shortening/Max subscriber boosting plan
Why Addressable Inventory Makes TV Advertising More Appealing to Brands
VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.
Twitch Won't Abandon Gaming Roots. It's Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.
Sports Viewership Trends: A Special Report
This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.

