Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point. 

In a July 6 Wired article titled “Is Netflix Losing Its Cool?,” Katie Knibbs refers to Netflix as “the Kleenex of streaming.” She goes on to explain that while the streamer is “so dominant it can stand for the whole of the market,” she feels the service “no longer shines,” has “too much filler and not enough appointment television,” and is facing, for the first time, real competition from the likes of HBO Max and Disney+.

This week Kelly Campbell left Hulu to take a similar job as president of Peacock. She may have left a bigger, more lucrative and more established Hulu to take over for stumbling Peacock, but given the many uncertainties hovering over Disney's streaming service, the move is no surprise. It adds even more uncertainties to Hulu though.

Apple in the streaming wars, but also playing a completely different game than its competitors.

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”

A guide to the brand new TVREV website for all the latest analysis, insights, reports and more about TV, digital media and advertising.

Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.

The one where we look at why Roku’s deal with Shopify is such a smart way to turn DTC brands onto TV and why the Emmys are a three-hour commercial for streaming services.

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.

Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.