
The Future Of Television. Dissected Daily.
The Evolving Media World of Blockboard’s Matt Wasserlauf
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.
The MRC Shuts Down Nielsen, Locast Shuts Down
The one where we explain why the latest round of Nielsen-bashing is just theater and look at options for Locast now that the courts have ruled against it.
Nielsen Says Streaming’s Not All That, Sinclair Wants To Make Streaming RSNs Happen
The one where we look at Nielsen's new streaming rating system and its surprising stats and explain why streaming RSNs is a most excellent idea.
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report?
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.